Amazon vs Flipkart: The Ultimate Comparison
As an Indian seller, choosing the right platform can make or break your e-commerce business. Both Amazon and Flipkart have their unique advantages and challenges.
Commission Structure
Amazon charges between 5-15% referral fee depending on the category. Flipkart charges a similar commission but also includes a fixed fee per transaction. For electronics, Amazon is slightly cheaper; for fashion, Flipkart offers better rates.
Reach and Audience
Flipkart dominates Tier 2 and Tier 3 cities in India, while Amazon has a stronger presence in metro cities. If your target audience is in smaller cities, Flipkart might be the better choice.